Ali Edwards Capture life. Create art.

June 1, 2008

About Ali & FAQ

AE_ocean is the current online home for author and designer Ali Edwards.

An advocate for not making things more complicated than they need to
be & embracing imperfection, Ali shares cool concepts, design, and
project ideas in her idea books: A Designer’s Eye for Scrapbooking, A Designer’s Eye for Scrapbooking with Patterned Paper, Life Artist, and Sharing Your Story: Recording Life’s Details with Mini Books.

Previously Ali wrote a monthly column in Creating Keepsakes magazine: Studio A (see archives here).

“I started scrapbooking in 2002 as a way to organize all the stuff I
collected after the birth of my son. It has become so much more than an
organizational process for me – it has let me find my own personal
passion and voice. It has become all about the process of capturing
life and creating art.”

Read a post about why she scrapbooks here.

Well known for her signature style of everyday-life scrapbooking,
Ali is a highly sought-after workshop instructor. Currently she offers online workshops through Big Picture Scrapbooking.

Ali licenses her designs to two leading companies to create products for both digital scrapbookers (Designer Digitals) and paper crafters (stamps for Technique Tuesday).

For workshop scheduling, keynote speaking, press, or blog sponsorship information, please contact her by email.

Ali lives in Eugene, Oregon. She enjoys travel, reading, politics from the sidelines, and spending time with her husband and two children.



How did you get started in the scrapbooking industry?
for me as a hobby. When my son was 11 months old I got the urge
to create a baby book for him that would include all the photos and stuff
we had been accumulating since his birth. My quest for a modern-style
baby book was unsuccessful and through a series of online clicks I came
across Two
Peas In A Bucket
. It was there that I really learned about

I became immediately hooked on the creative combination of words +
photos. I started uploading my layouts into a gallery and began meeting
so many really cool people who shared this same love. If you go to my
on Two Peas you can see my evolution as a storyteller.

In 2003 I entered
Creating Keepsakes

Magazine Hall of Fame contest and was one of the winners that year.
That was really the beginning of my working relationship with Creating
Keepsakes and the start of so many crazy things. Since that time I have
four books about scrapbooking
, traveled and taught in some of the
most amazing places, and in so many ways I have really gotten to know
myself better.

What is your educational background?
I have a BA in
American Studies (history, literature, & political science)
and an Associates Degree in Graphic Design. Scrapbooking is the
perfect blend of my passions

What camera, computer, scanner, printer, software + other
equipment do you use?

Camera: Canon
Digital Rebel

Lens: Canon
, Canon
50mm 1.4

Scanner: Epson
Perfection 2480

Printer: HP
Photosmart D7360

Computer: Mac
Software: Adobe
, iPhoto,
, Adobe

How can we get you to come teach at our store/event?
Email me for more

Where can I buy your books?
AE Book Shop

How can I become a sponsor on your blog?
Email me for more


Below are some questions that appeared in an interview with Maegan
from Scrapjazz
that address many of the questions I am often asked. [ Here is the link to the original
article: May

A career, a husband, a child and a hobby? How do you keep up with
it all? Do you schedule time(s) for things?

It’s a constant work
in progress with lots of dreams about balance.
When Chris is not in session (Oregon Legislature – he is a State
) we both work from
home – this gives us quite a bit of flexibility. I try to do most of my
work during the hours that Simon is in school and leave the late
afternoon/evening for family time. It’s not unusual for both Chris and
me to do computer work after Simon goes to bed.

What is the main concept of Life
, your most recent book release?

main concept is this: capturing life through words and photos and doing
something creative with that documentation. For me it also extends
beyond scrapbooking – I want to live my life in a creative manner. I
believe that our own personal “art” can be the way in which we choose
to live our lives.

What made you decide to write Life
? Like, what was your goal for the scrapbooker; inspiration,
freedom, education?

Artist is a collection of my thoughts on scrapbooking. It is the book I
have always wanted to write. It is more focused on my philosophy of
capturing life in a creative manner: embracing imperfection, going with
the flow, not making it more complicated than it needs to be, and
celebrating the everyday. They are all things I try to live by as well
as mantras I use while creating.

What I really wanted to create with that book was something that I
would want to read. I wanted it to be a nice balance between words and
images, between philosophy and projects. When someone picks up that
book I want them to have the opportunity to really reflect on what
scrapbooking means to them in their life. I want the reader to get
excited about documenting their stories and stop worrying about trying
to make everything perfect.

What is the best part of it all?
Doing what I love. Working
from home. Focusing on my family. 


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