Guest Post : Scrapbooking Comes Of Age by Stacy Julian



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Is it time for a personal revolution?


We all know that our world’s economy and more particularly the world of work have progressed through eras that have defined the way we live.


As a global economy, we are in the midst of the change from knowledge-based work to emotional work—work that comes from our very core and leverages our passion, caring and generosity.


I’m totally intrigued by the idea that our scrapbooking industry has followed a similar pattern of progression. Please know that this comparison is given in the spirit of fun (I totally made this up.) I had a blast thinking about this and writing it. I hope it will be a FUN read for you –I’d love to hear your thoughts!


Agricultural
AGRICULTURAL AGE : MANUAL LABOR


We use film in our cameras, develop what we take and scrapbook what we develop. All pictures (because they represent a measurable investment) are valuable. Waste is abhorred. Creative decisions are based largely on the archival quality of available products. Resources are limited, so everything is new.


Industrial
INDUSTRIAL AGE : MANUFACTURING


An industry grows up around our need for better products and more choice. We are introduced to tools that generate something usable from something ready available (think die cut machines.) The goal is to get pages done so we can catch up with our backlog of prints. Magazines help us manufacture “creative” memories by propagating ideas and promoting techniques and products.


Knowledge
TECHNOLOGY AGE : KNOWLEDGE WORK


The digital camera and the Internet change everything.


We can capture an image and immediately see how to make it better. Without the limitations of film and developing, we quickly become photojournalists, drastically increasing the number of pictures we need to manage. As we gain access to unlimited information and online sharing we become more aware of skillful, complex and aesthetic scrapbooking. Products and services explode in response to a seemingly insatiable consumer.

Emotional
AGE OF CREATIVITY : EMOTIONAL WORK


Surrounded by surplus (pictures + products) and faced with advancing technologies that seem to challenge old paradigms, we discover that value is found in unique perspective and that the cure for excess is authentic expression. Scrapbookers who do the emotional work of bringing themselves fully to the creative process are able to sustain their passion, excavate the stories that matter and find gratitude and clarity for daily living.


ABOUT STACY : As founder of education at Big Picture Scrapbooking and Ali’s friend, I’m eager to promote a scrapbooking philosophy that is inclusive of everyone, supportive of those just starting out and story-based. You can read more of my views at stacyjulian.com.


One more thing … if you haven’t read Seth Godin’s book, Linchpin: Are You Indispensable?, I highly recommend it. Ideas for this post came pouring in, as I was reading!

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