Today as part of the Behind The Brand series I would like to introduce you to April from Studio Calico.
How did you get started with your business? How long have you been in business?
Studio Calico began almost 6 years ago when a friend and I decided there was a need in the scrapbook industry for an online store that offered great customer service, kits on a timeline you could literally set your clocks to, and the latest and greatest products sold together as a kit. We began around my kitchen table, consulting with graphic designers and web developers after normal business hours and in my spare time. That quickly changed as our concept took off and we have since moved from 4 different locations to adapt to our growing following.
What is your favorite thing about being an entrepreneur?
I love having the ability to take calculated risks. Before Studio Calico, I worked in an industry that was highly regulated and to this day I still marvel that I don’t have to get approval from 40 government agencies before sending an eblast.
Where are you located? What’s your favorite thing about the city you live in?
Studio Calico is located in Bowling Green, Kentucky. We’re 20 miles north of Tennessee and home to the Corvette. I love that Bowling Green is a little, big city. It’s large enough to have lots of conveniences, but small enough that you’re likely to see 5 people you know when you’re at Target!
What inspires you?
In a word, everything. The biggest weakness is that my brain is always working. I can’t turn it off! So, if I’m reading a children’s book to my daughter, I look at the illustrations and might find a pattern or effect I like. Or maybe it’s an advertisement for chicken as I’m driving down the road and I like their font choice. So, basically, I find inspiration everywhere.
What goodies are on your wish list?
I have a whole Pinterest board , but I’ll try to narrow it down. I’m loving these things most:
- Fossil wallet – Anything organization, I generally love and this has navy polkas so it’s a shoe-in!
- Family Portrait by Rifle – Now that we have 3 kiddos and 2 dogs, it’s time to invest in a family portrait.
- Anchor Scarf – love this one by World Market.
- Moonshine Camera Strap by Bloom Theory – The practical side of me has never invested in a pretty camera strap and I really want this one.
Tell us something new you have happening with your business:
Beginning this year, Studio Calico released 3 monthly kits: Scrapbooking, Cardmaking, and Project Life. Just this month, we began offering add-on kits for each kit type. We love that now everyone can get more coordinating product to fit their unique needs! Our April kit Spencer’s (pictured above) is available now.
April Foster is a wife, mother, and CEO of Studio Calico. Lover of bullet points and capturing her family’s special moments, one scrapbook page at a time.
Behind the Brand is a new series of posts highlighting the people and companies who generously sponsor this site. For more information on sponsor opportunities email Katie.