Welcome And The Idea Behind Craft the Story™

I am beyond excited to welcome you to phase one of the new aliedwards.com

For the last 12 years, scrapbooking has been a daily part of my life. That doesn't mean that I'm actively creating projects every single day, but it does mean that memory keeping has become my lifestyle. Photographing, documenting, reflecting and bringing it all together via the craft of scrapbooking continues to be one of the main ways I make sense of my life. 

It's also one of the main ways I celebrate and give thanks. 

As my own personal story evolves, so should my brand. 

My vision for my brand is to continue to emphasize the heart of the matter - that stories really do matter. From the blog posts I write to the products I create, I want to always be asking myself if it's aligning with my mission to inspire, educate and empower others to tell their stories. Because I know, without a doubt, that it's mattered to me to tell my own. 

On the new aliedwards.com you will find a continuation of my intentional memory keeping focus, an opportunity to participate in a community of people who are telling stories around the same theme each month, and a place to share your own stories regardless of what system you use. 

CRAFT THE STORY™

When we originally started talking about future plans for my business and rebranding the thing that came up again and again for me was that I wanted to keep the focus on the stories. That said, what I do with my stories is different than a writer who only writes or a photographer who only takes photos. There's magic in bringing the two together with design principles and intentional embellishments. 

Craft the story™ has multiple meanings. 

1. Craft the story™ is first and foremost about memory keeping. I literally cut and paste the stories of my life with words and photos and intentional embellishments. 

2. Craft the story™ means that the words of the story are very important to me and that there is a rhyme and a reason for the ways in which I write my stories. My words are crafted, not in a negative way, but in an intentional way that helps me make sense of my life. 

3. Craft the story™ means that we each get to create the stories of our own lives as we are living them out in the world. This doesn't mean we make things up or paint a different picture than what's real - it means we have a choice in how we live our lives, how we respond to and treat others, in how we create our day to day existence. 

NOW WHAT? 

Over the next few weeks this site will continue to evolve as we add information about the Story Kits™, the classes page, and the shop. The shop will be home to my digital products, my new paper crafting products, art prints, project kits, as well as a variety of my personal favorite products from other manufacturers. I'll be launching registration for a new class in the next few weeks as well. 

Here's what I invite you to do today: 

  1. Take a video tour of the new site. You can access that on the New Here page.
  2. Sign up to be a registered user. I am super excited to welcome you to this growing community of people who are interested in and passionate about crafting their story. 
  3. Check out each of the Project Pages under the Project heading and watch the videos filmed by Collin Kartchner. He expertly captured the essence behind each of those projects and made me laugh over and over again. Also on each Project Page is a gallery of images. I love this new gallery format and hope you do too. Please note that we are in the process of linking up previous blog posts that correspond with specific projects to make it easier to get more information on specific projects. 
  4. You are already here on the blog but I hope you'll spend a bit of time checking out how we've organized the content. You can do a search or use the categories to find or rediscover some of the posts I've written over the last ten years. I personally loved looking back through The Weekend LensSimon and Anna categories. I love that there's a visual archive when you click to view a category. 
  5. I've got a new 4x6" stamp subscription program called Story Stamps™. There is a limited quantity now available for pre-order here. One of the big things that sets this program apart (and what I'm really excited about) is that subscribers receive access to a private area of the site that will include additional educational content each month in the form of video(s), a PDF handout, and a message board and gallery for connecting with other subscribers who are part of this community. It's basically like taking a mini-workshop from me each month

PLEASE NOTE

We are aware of some wonky things, like videos appearing really small, in older blog posts. We are working on updating those video files to the correct size. In the mean-time if you come across a video you can always still click to view it on Vimeo or You Tube depending on where it was originally uploaded (I've done both in the past). 

THANK YOU

I'm so ready to get down to the regular business of telling stories. I'm looking forward to a bunch of new things to share with you in the coming months - classes, project kits, products. We've been working hard behind the scenes for so long and to see it all finally come to fruition has been awesome. Thank you for being here. Thank you for being excited.

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140 thoughts

  1. fluffhead28 says…
    08/21/2014

    I'm so happy for you Ali! I've followed you for years and am so excited to be on this new adventure with you. The site is gorgeous, everything about it! Congratulations!

    Reply 0 Replies
  2. orangeeverything says…
    08/21/2014

    Wonderful new website! Looking forward to see how it all develops. :)

    Reply 0 Replies
  3. Murray says…
    08/21/2014

    Way To GO ALI! LOVE the new site!! So fresh! Excited to be apart of your next chapter!!!

    Reply 0 Replies
  4. SuzMannecke says…
    08/21/2014

    Can't really add much more to what has already been said above. Well done. Go Ali Go! :)

    Reply 0 Replies
  5. papergoddess says…
    08/21/2014

    Love it! Congrats!

    Reply 0 Replies
  6. stephanie_ackerman says…
    08/21/2014

    so ready for this...

    Reply 0 Replies
  7. minkelberry says…
    08/21/2014

    Truly amazing and inspiring!!! i can not wait to see what more there is to come.. thank you for being so awesome!! Congrats to you and this new adventure!!!

    Reply 0 Replies
  8. scrappychick says…
    08/21/2014

    Looooove it! (sing song voice)Thank you for always kicking it up to the next level. Congrats!

    Reply 0 Replies
  9. SusanBowers says…
    08/21/2014

    Is the 4x6 Story Stamp $19.99 a mo. (with a subscription) or does it include the Story Kit too? $19.99 is pretty expensive for a 4x6 stamp set.

    Reply 2 Replies
    1. lasteve1 says…
      08/21/2014

      I think that is because it also comes with the exclusive online content, like the message board and gallery. It seems that the story kit is a separate subscription and she hasn't announced the price for that yet, but I would suspect that there is a discount if you order both.

    2. AliEdwards says…
      08/21/2014

      Hi Susan - the 4x6 stamp set is $19.99 with the subscription (for US addresses that includes shipping). And @lastevel is correct - what is different about this subscription is it includes the private access area for additional education (video, PDF), message board and gallery for each month. The Story Kit™ is a separate subscription program and more details will be released about that in the coming weeks.

  10. abelfdm says…
    08/21/2014

    Just watched your video showing all the new features of your updated site. I can't imagine all the time and effort you put into making your site so user friendly. I am so excited to look at your projects, get ideas and see your newest products. Thank you for putting together an amazing site and good luck to you as your business/vision grows!

    Reply 0 Replies
  11. mfgarc says…
    08/21/2014

    Well, well, well, Miss Ali! WHAT A WONDERFUL SITE!!!!! I've been "with you" since Simon was a baby, have attended some of your classes, and purchased your stamps. You have been instrumental in starting (and continuing) my memory keeping, and I couldn't be more happy for you. Can't wait to see what the future brings. CONGRATULATIONS.

    Reply 0 Replies
  12. 123idcrea says…
    08/21/2014

    Marvellous ! wonderful ! super ! merci Ali !

    Reply 0 Replies
  13. sonias says…
    08/21/2014

    WOW!! Beautiful and amazing. I am so thrilled and excited for you. And also for me to have such a great scrapbooking resource. Congratulations and thank you.

    Reply 0 Replies
  14. mtercha says…
    08/21/2014

    Congratulations on your beautiful site an things going on. Look forward to all the new things. Michelle t

    Reply 0 Replies
  15. lifeonlakeland says…
    08/21/2014

    This so awesome! Congratulations. I love the videos and I love how "on brand" everything is - and I mean that in the best possible way. It's all so cohesive and so you - #craftthestory is a perfect encapsulation of what you do. I'm excited about the stamp kit BECAUSE of the community you plan to create around it and also for the story kit. It's so wonderful to watch your evolution - I'm excited because you just kicked this whole memory keeping thing up a notch.

    Reply 0 Replies
  16. mary_rogers says…
    08/21/2014

    Ali, will there be a digital only version of the monthly stamp? I love the idea, but I am 100% digital.

    Reply 2 Replies
    1. AliEdwards says…
      08/21/2014

      Hi Mary - we are working on just how that piece will work. Stay tuned!

    2. mary_rogers says…
      08/21/2014

      thank you!

  17. Kimmie says…
    08/21/2014

    As a long time, loyal reader of your blog I am excited to see the new site, but disappointed that the videos are not captioned. As a deaf person, I was unable to view your introductory video. I hope you make your website and products accessible to all.

    Reply 1 Reply
    1. AliEdwards says…
      08/21/2014

      Thanks for the feedback Kimmie! Let me see what we can do about that -

  18. christynelson says…
    08/21/2014

    Wow! Love what you've done! It is "pure" Ali! So excited for your new adventure, your new baby (blog), and all of your creative ideas.
    Thanks for letting us tag along with you! Your inspiration is divine, can't wait to follow along.

    Reply 0 Replies
  19. lwestphal says…
    08/21/2014

    Wow! Your new site is amazing! I wasn't sure how you'd possibly make it any better than it already was...I'm seriously in awe!! Great job, Ali (and Katie, Collin, Studio Calico...and I'm sure so many more!) So much to love! I feel truly blessed to be able to have access to such inspiration...Thank you.

    Reply 0 Replies
  20. ciahansen says…
    08/21/2014

    Okay, Ali, you totally NAILED this. I don't even know what to say -- I am speechless with the beauty, the trendiness, the sincerity, the vulnerability (hi Brene!), and the complete awesomeness you are putting out here. The Week in the Life video is spot on and made me tear up. I was in full tears for One Little Word. Yes. This captures what you have brought to so many people and makes it look cool and 21st century and necessary and relevant. I can't wait to continue with you through what you have in store! Thank you for everything.

    Reply 0 Replies
  21. JulieChats says…
    08/21/2014

    Congratulations on your new site! The design is simple, crisp and fresh. Just what I've come to expect from everything to do with "Ali". I'm excited to see more of your rebranding & future plans! This site is such a nice way for all of us to get inspired and be a small part of your journey. Thank you for sharing so much with us!

    Reply 0 Replies
  22. jjcorrigan says…
    08/21/2014

    Beautiful site....really fun to have watched you grow over the years.

    Reply 0 Replies
  23. flicka says…
    08/21/2014

    yay!!!!!

    Reply 0 Replies
  24. terihartman says…
    08/21/2014

    The new site is gorgeous and airy! I am so excited to look into the story stamps and kits. Your focus on stories is the reason why you're my favourite memory-keeper. I appreciate how much you 'keep-it-real'. Congrats!

    Reply 0 Replies
  25. lori2009 says…
    08/21/2014

    Awesome site - go Ali go!!!

    Reply 0 Replies

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