AE Behind The Brand | Elle's Studio
Today as part of the Behind The Brand series I would like to introduce you to Elle from Elle's Studio.
How did you get started with your business? How long have you been in business?
I started Elle’s Studio in 2007 when there wasn’t a ton of journaling tags available for sale. I ended up making a couple sets for me and then after a ton of encouragement from family and friends, I opened an Etsy shop, and then a couple of years later we moved to our own website. We still focus on journaling tags, but we also make coordinating 12 x 12 papers, and stamps!
What is your favorite thing about being an entrepreneur?
I love to see an idea go from start to finish. It’s so fun when you have an idea hit you out of nowhere – it’s like a spark! And, then to finally hold that item in your hands after you’ve worked on it for months is the best feeling!
Where are you located? What’s your favorite thing about the city you live in?
We are located in a smaller town, north of Seattle, WA. My favorite thing about this city is the people in it – my entire family lives either in the same city or very, very close.
What inspires you?
Lately, I’ve been finding myself really inspired by fashion! Which surprises me because I’m pretty simple when it comes to clothing. But, I’ve been loving watching the patterns and colors with each new season.
What goodies are on your wish list?
A Silhouette Cameo, a DIY coffee table I’ve been dying to make, and a container garden on my deck.
Tell us something new you have going on with your business:
We are really excited to be doing 12 x 12 papers that coordinate with all our tags! It completes each collection and really pulls everything together. We also have a new line of products called Serendipity.
You can visit the Elle’s Studio website to see everything that is new, inspiration from their Design Team, and they even have a spot for members to upload projects of their own! You can also check out their blog, where they have several weekly and bi-weekly series, facebook, twitter and instagram.CONNECT |Elle’s Studio Website|What's New|Design Team|Member Gallery|Blog|Facebook|Twitter|Instagram
Behind the Brand is a new series of posts highlighting the people and companies who generously sponsor this site. For more information on sponsor opportunities check out my sponsorship page or email Katie.


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9 comments
LOVE your stuff Elle's Studio...so nice to see a face behind ALL the awesome products!!!
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Love, love, l.o.v.e. your products and just got the new line in my hands :) Thanks for sharing your behind the scene!
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wow, i didn't know that when i bought from elle i was buying/supporting local. i like that a lot......curious what small town ;)
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Me too! Grew up in Bothell/Mill Creek and am in Renton now. Washington is a hotbed of scrapbooking goodness! :)
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Awesome products, thank you Elle!
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Love using your little labels and tags! Looking forward to more awesomeness.
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I love working with Elle! Thanks so much for sharing my page!
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I love the story behind Elle’s Studio and how passion turned into such a beautifully authentic brand. It’s inspiring to see how creativity, consistency, and personal touch can shape a business that truly connects with its audience. The attention to detail and storytelling in their designs perfectly reflects how brand identity grows from genuine vision. Reading this made me think about how creators like https://medium.com/@makarenko.roman121 Roman Makarenko often highlight the same principles — building trust, expressing personality, and delivering value through meaningful communication. That’s what turns any creative project into something lasting and memorable.
* edited at Fri, 07 Nov 2025 11:28:07 -0500Replies to User56084
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