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My passion is memory keeping that's rooted in stories, photos and intentional embellishments.

The projects I embark on generally fall into the category of everyday life documentation. I'm a champion of daily moments: glances, conversations, blinks. I attempt to tell the stories of both the highs and lows with humility and compassion and truth. I'm no stranger to challenges and use memory keeping as a way to connect all the dots in my own life.

Please know, without a doubt, that imperfections are acknowledged and celebrated in this space.

P.S. You are welcome here whether you are embarking on your one and only memory keeping project or your shelves are lined with albums. There's no judgment and a belief that there's no right or wrong way to approach telling your story.

Here's five things you should know about the the way Ali approaches memory keeping:


I believe that there are an infinite number of ways to tell any story: 12×12, 8.5×11, 4×6, 2×2, paper, digital, layouts, minibooks, divided page protectors, etc. There is no right or wrong way to document memories.


I have no intention of "keeping up" with my scrapbooking. I tell stories as I feel moved to tell them and don't feel bound to chronology. Some days I'm creating a layout that tells a story from 1980 and other days I'm focused on a story from 5 minutes ago.


I believe that telling the stories of our lives can actually change our lives for the better.


My daily mantra in memory keeping & in life: don't make things more complicated than they need to be (which ironically should just be shortened to simplify).


The best way to begin scrapbooking is to simply begin. Start writing. Start photographing. Start bringing them together on your computer or with paper and glue. There is no better time than right now.

Tell Your Story

Read My Stories

Check out my blog for memory keeping inspiration and real-life storytelling.

  1. 2017 Creative Team Call

    2017 Creative Team Call

    2017 is fast approaching and with that comes time to select a new Creative Team.  We are super thankful for all the hard work the 2016 team put into their projects this year. We wish them all the best as they continue to craft the stories of their lives.  For 2017 we are looking for a small group of m... Read More


Participate in a Project

Join me as I embark on one of my favorite projects.

December daily

December Daily®

A December mini-album project that documents the 25 days leading up to Christmas. The simple goal is to capture the spirit of the season.

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One little word

One Little Word®

A single word can be a powerful thing. It can be the ripple in the pond that changes everything. It can be sharp and biting or rich and soft and slow.

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Day in the life

Day in the Life

If you are looking for a shorter duration memory keeping project or a way to connect to the rhythm of your day, you might be interested in this one-day documentary project.

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Week in the life

Week in the Life

A seven-day documentary project, Week In The Life™ began in 2005 as an annual opportunity to capture the simple everyday details of your life with photos and words.

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