Ali Edwards Capture life. Create art.

March 7, 2013

AE Behind The Brand | Ormolu

Today as part of the my Behind the Brand series I’d like to introduce you to Kaitlin from Ormolu.

How did you get started with your business? How long have you been in business?

I got started with my business, Ormolu, in 2007 while I was in college for interior design and teaching classes at a local scrapbook store. I started making my own designs for class kits and occasionally I would have leftover items and decided to sell them on Etsy. After graduating college and getting married, my husband and I decided I would be a stay at home mom. He encouraged me to keep going with my little business and designing and it has just grown from there.

What is your favorite thing about being an entrepreneur?

My favorite thing about being an entrepreneur is seeing my items used by customers and hearing feedback. It is very rewarding to see the items that you dreamed up in the hands of others and to be inspired by the work they create using those items.

Where are you located? What’s your favorite thing about the city you live in?

I live in northern Colorado, about a fifteen-minute drive from the Rocky Mountains. My absolute favorite thing about the area I live in is how close we live to our family. The community is also great and there are a lot of things to do around this area.

What inspires you?

My inspiration mainly comes from many things, some of them as everyday as moments between my family and myself because I am very much fond of ‘small moment’ types of memory keeping. I am very drawn to color and type and have had a lifelong love of stationery so that definitely influences me.

What goodies are on your wish list?

I don’t have too much on my wish list right now but I’ve made a commitment to myself to really start putting things on our walls this year- pictures, décor and such. After living in our home for over four years I think it’s time!

Tell us something new you have happening with your business:

We just launched two new releases; Made & Montage and we have also recently started offering stamps. Also, we have just added onto our custom flair offerings to include custom word flairs and states.

As a child, Kaitlin spent much of her time making things out of paper to sell in her made up shop under the basement stairs. Little did she know that many years later as an adult, she would be doing this same thing. When she is not designing for her shop, Ormolu, she is hanging out with her husband and their three children and scrapbooking with whatever time she has left.


Behind the Brand is a new series of posts highlighting the people and companies who generously sponsor this site. For more information on sponsor opportunities email Katie.


  • 1.
    lisa w said…

    Love Katie stuff…have been checking her site daily awaiting her new stuff. Gotta say its pretty neat to see it on Ali site!!!

  • 2.
    patty said…

    thanks for sharing a peek behind the brand!

  • 3.
    Lori said…

    I have love the items I have ordered before. Any chance you will be doing more digital releases. Love ormolu’s style!

    • ….
      Kaitlin said…

      Hey Lori,
      It’s something I’ve considered so it’s good to hear from people asking about it.

  • 4.
    JC said…

    Love these “behind the brand” peeks, esp. this one! I’m a big fan of ormolu’s products and am esp. loving the Made line!

    • ….
      Kaitlin said…

      Thanks so much! It really means so much to hear that people love the products :)

  • 5.
    Pam said…

    Kaitlin is an awesome person and designer…so glad to see her featured here!

  • 6.
    Katie said…

    Thank you for introducing me to Kaitlin and her gorgeous products! Question suggestion – I think it would be fun to hear the stories behind the brand names. Especially when they’re as fun to say as Ormolu ;)

    • ….
      Kaitlin said…

      Hey Katie,
      I actually chose the name Ormolu (what was then my Etsy shop) while I was sitting in a History of Interior Design class.
      I had picked a different name originally (can’t think of what it was now) but it was already taken on Etsy and so I was brainstorming other names.
      Ormolu is a term used in interior design to describe ornate gold pieces of decor…so it basically came from one of my lectures.
      I liked the word because it was catchy, and it reminded me of my grandmother whom I was close to and who had passed away not long before.

  • 7.
    Makiko said…

    It’s really amazing to see how the art of scrapbooking has produced so many successful women entrepreneurs!! Inspiring!

    • ….
      Kaitlin said…

      So true! And I love how it has also created many friendships :)

  • 8.
    Latrice said…

    Love Ormolu and working with Kaitlin. Totally awesome feature.

  • 9.
    Wendy Orme said…

    I love Ormolu! I was wondering how you came up with the name of your company as my last name is Orme and my middle name is Lou…kinda similar!

    • ….
      Kaitlin said…

      Hey Wendy,
      Good question! I answered this above to Katie who was also wondering :)
      You can also read about it a bit on the shop page in the about section

  • 10.
    Brooke said…

    Thanks for sharing. I love behind the brand type posts. And I’m happy I’m not the only one with nothing on my walls after a few years!!

  • 11.
    Kim G said…

    I am so happy to hear Kaitlin say she is excited to decorate the walls of her house after living in it for 4 years. I have been struggling with decorating our home that we have been in just over a year. A wonderful reminder that it is ok.

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