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AE Behind The Brand | Cocoa Daisy

Today as part of the Behind The Brand series I would like to introduce you to Chrstine from Cocoa Daisy.

How did you get started with your business? How long have you been in business?
Cocoa Daisy was founded about seven years ago by Tricia Canonico. I first joined Cocoa Daisy, as a subscriber, in 2007.

I tried out when Cocoa Daisy had a Design Team call, and made the team. About 6 months later, Tricia asked me to start creating the project kits.I loved coming up with ideas for the project kits and putting them together! Soon, I was joining Tricia for her trips to CHA, so I got a good idea of how much work goes into putting together the main kit.Well, fast forward to 2010. I found myself having to leave my marriage of 11 years, with no work history for the last 8 because I'd been a stay at home Mom. At that time Tricia happened to be pregnant, moving to another state and planning to close things down here at Cocoa Daisy. I approached her and said I wanted to do it! I was terrified... leaving a marriage, moving in with my parents and starting a business all at the same time. That was the worst, most stressful summer of my life! But, I knew I had to give it a try because it was the perfect scenario for me. I'd be doing something I love and I'd also be home with the boys.

My background in graphic design from before I became engaged, including 10 years' experience as a Composition Manager, gave me the confidence to jump in and pray that God had placed this opportunity in front of me for a reason.

It's been an amazing two and a half years! Learning as I go, always trying to make changes and improvements, working to get the kits out on time and to give my 100% to customer service has been more than stressful at times, BUT I wouldn't change a thing!

What is your favorite thing about being an entrepreneur?
Setting my own goals; having a vision of what I want Cocoa Daisy to be and working at getting it there. The freedom to go in whatever direction my creative soul tugs me. Seeing things you have imagined and worked on come to full fruition is an amazing feeling!

Where are you located? What’s your favorite thing about the city you live in?
I live in a small town called Hudsonville on the West side of Michigan. I love how we are located so close to so many great areas; downtown Grand Rapids, quaint shoreline towns and of course the beach. The winters can be pretty long here in Michigan but the Summer and Fall months make up for it!

What inspires you?
Is it clichéd to say “everything” – but really it’s true, there is so much that can feed your creative soul if you can just find a moment to be still and absorb it. Colors, quotes, music, art, the flowers in my garden, product packaging, Pinterest and of course strong design and typography are just a few of the things that help to inspire me.

What goodies are on your wish list?
The one and only thing on my wish list right now is a pool. Being a business owner and a single Mom can make the summers a big challenge, it’s very hard to find the time to take family vacations or even day trips, so being able to go in the backyard for an hour or two each afternoon and spend time with my boys would be a wonderful thing!

Tell us something new happening with your business:
We’ve had a lot of exciting things happen this spring at Cocoa Daisy. We have partnered with Simple Stories to create an exclusive set of papers that are custom designed to coordinate with each month’s kit. These papers have 3x4 and 4x6 project life style designs on the front and amazing patterns on the back that can be used for any scrapbooking or crafting project.

We have also started a project life style kit that we call Day in the Life. Filled with the Simple Stories/Cocoa Daisy line, an exclusive set of journaling cards designed by Stephanie Wheeler, and an exclusive stamp set along with a bunch of other goodies.

In May we will be debuting our Project Art kit. It will include all the necessities that you will need to start your own art journal. With the purchase of the starter kit you will receive an introductory art journaling video presentation by Ronda Palazzari! Each following month we will have a new Project Art kit complete with a different mixed media item and other bits and pieces. Anna Bjorklund will show you some techniques on how to use this mixed media in your art journaling.


As a little girl the one thing that was always within Christine’s reach was a box of crayons and a sketchbook. Those little wax sticks of color and watching her Mother paint left no doubt that she would take a creative and artistic path in life. Being a business owner and the mother of two little boys keeps her life pretty busy, but she is passionate about finding time to be creative and to inspire others to do the same.

CONNECT WITH CHRISTINE | INSTAGRAM | BLOG | TWITTER | FACEBOOK | PINTEREST


Behind the Brand is a new series of posts highlighting the people and companies who generously sponsor this site. For more information on sponsor opportunities check out my sponsorship page or email Katie.

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27 thoughts

  1. Brooke says…
    04/22/2013

    What an amazing story you have Christine. I hope you get your pool!! We are lucky enough to use my parents - best of both worlds!

    Reply 0 Replies
  2. alida says…
    04/22/2013

    Love your story, Christine. What a wonderful door of hope opened for you!

    Reply 0 Replies
  3. Chris Wenzel says…
    04/22/2013

    I recently switched to Cocoa Daisy from another kit club where I was having issues getting the add on kits every month...I have to say I am SOOO PLEASED with the level of customer service and the ability to get add on's and ship items...KUDOS to Cocoa Daisy & Christine!

    Reply 0 Replies
  4. Christine says…
    04/22/2013

    I have been a subber for almost 2 years. I compared the various clubs and Cocoa Daisy offers alot of value with great customer service. I hope you are able to ge a pool real soon :).

    Reply 0 Replies
  5. Michelle L says…
    04/22/2013

    Love Cocoa Daisy and loved reading your story, Christine!

    Reply 0 Replies
  6. Teri H. says…
    04/22/2013

    Ooooh...Project Art kit. That sounds something I could get into. :)

    Reply 0 Replies
  7. Julia S says…
    04/22/2013

    Big kudos to Christine and her fantastic kits! Equally fantastic customer service too..keep up the great work!

    Reply 0 Replies
  8. Kristy says…
    04/22/2013

    Thanks for the information on Christine at Cocoa Daisy! I am always looking for ways to support local businesses, and as a Grand Rapids resident, she's local! I'll have to check out her products...

    Reply 0 Replies
  9. Ronda Palazzari says…
    04/22/2013

    Christine is such an amazing person and has flourished so much lately. Proud to call her friend and see so many great things happening for her.

    Reply 0 Replies
  10. Georgia D. says…
    04/22/2013

    Thanks for sharing!

    Reply 0 Replies
  11. jenr says…
    04/22/2013

    Just wanted to chime in and say I was a subscriber to CD for a while and it was great and Christine had great customer service. I cancelled only because I was concentrating more on PL and then they started Day in the Life. Got it last month and it was great. Congrats to Christine!!

    Reply 0 Replies
  12. Marti Richards says…
    04/22/2013

    Christine and Cocoa Daisy are fabulous!! Thanks for giving her the well deserved spotlight!

    Reply 0 Replies
  13. Carol mc says…
    04/22/2013

    Love the interview.

    Reply 0 Replies
  14. Paula says…
    04/22/2013

    Thanks for sharing your story! Cocoa Daisy is a wonderful kit club!

    Reply 0 Replies
  15. Karrie says…
    04/22/2013

    I'm such a big fan of CD, best club I've ever subbed to & I've been in several. I love the recent direction of the club too. It's nice to read about Christine. I hope you get your pool.

    Reply 0 Replies
  16. Sherry C. says…
    04/22/2013

    Fun interview! I love CD and Christine!

    Reply 0 Replies
  17. Jean Marmo says…
    04/22/2013

    Fun reading this!

    Reply 0 Replies
  18. Anne-Marie says…
    04/22/2013

    I love my Cocoa Daisy kits and am so inspired by your story!

    Reply 0 Replies
  19. Sharmaine Kruijver says…
    04/22/2013

    Christine is the best boss, a gorgeous person and the kits are amazing, month after month after month! I feel blessed to be a part of the Cocoa Daisy team and to call Christine friend.

    Reply 0 Replies
  20. J3SS1C4 says…
    04/22/2013

    I've heard of Cocoa Daisy before and never really knew what it was about... Checked out the site and there are some really awesome kits here! I especially like the Day in the Life kits... Too bad I do PL digitally!

    Reply 0 Replies
  21. Lisa W. says…
    04/22/2013

    WELL first of all Christine YOU ARE VERY BEAUTIFUL...your story is so very inspiring. AND I had no NO idea you live in Michigan, AND that that's where all the work goes into Cocoa Daisy, now how cool is that....I live in Michigan too, forgot to say that:) Thank you for this, Ali's blog in one way or another just always ALWAYS makes my day! Thank you for that!!!

    Reply 0 Replies
  22. lisa says…
    04/23/2013

    I love Christine so much, just the sweetest girl I know. I'm so lucky and proud to work for her. Just love these kits!! x

    Reply 0 Replies
  23. Christine says…
    04/23/2013

    We had a screen-free week a couple of years ago in my family. Next week happens to be screen-free week. It was an interesting challenge.
    The fifth-graders at my school are showing signs of being "done" and wanting to leave elementary school asap.

    http://www.screenfree.org

    Reply 0 Replies
  24. Christine Drumheller says…
    04/23/2013

    Thank you all so much! What sweet, encouraging words :) I am so thankful to have such amazing customers and a very special group of women on my Design Team, you all make my job a true blessing!

    Reply 0 Replies
  25. Stephanie Wheeler says…
    04/23/2013

    So thrilled to be a part of Cocoa Daisy!

    Reply 0 Replies

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