AE Behind The Brand | Cocoa Daisy

Today as part of the Behind The Brand series I would like to introduce you to Chrstine from Cocoa Daisy.

How did you get started with your business? How long have you been in business?
Cocoa Daisy was founded about seven years ago by Tricia Canonico. I first joined Cocoa Daisy, as a subscriber, in 2007.

I tried out when Cocoa Daisy had a Design Team call, and made the team. About 6 months later, Tricia asked me to start creating the project kits.I loved coming up with ideas for the project kits and putting them together! Soon, I was joining Tricia for her trips to CHA, so I got a good idea of how much work goes into putting together the main kit.Well, fast forward to 2010. I found myself having to leave my marriage of 11 years, with no work history for the last 8 because I'd been a stay at home Mom. At that time Tricia happened to be pregnant, moving to another state and planning to close things down here at Cocoa Daisy. I approached her and said I wanted to do it! I was terrified... leaving a marriage, moving in with my parents and starting a business all at the same time. That was the worst, most stressful summer of my life! But, I knew I had to give it a try because it was the perfect scenario for me. I'd be doing something I love and I'd also be home with the boys.

My background in graphic design from before I became engaged, including 10 years' experience as a Composition Manager, gave me the confidence to jump in and pray that God had placed this opportunity in front of me for a reason.

It's been an amazing two and a half years! Learning as I go, always trying to make changes and improvements, working to get the kits out on time and to give my 100% to customer service has been more than stressful at times, BUT I wouldn't change a thing!

What is your favorite thing about being an entrepreneur?
Setting my own goals; having a vision of what I want Cocoa Daisy to be and working at getting it there. The freedom to go in whatever direction my creative soul tugs me. Seeing things you have imagined and worked on come to full fruition is an amazing feeling!

Where are you located? What’s your favorite thing about the city you live in?
I live in a small town called Hudsonville on the West side of Michigan. I love how we are located so close to so many great areas; downtown Grand Rapids, quaint shoreline towns and of course the beach. The winters can be pretty long here in Michigan but the Summer and Fall months make up for it!

What inspires you?
Is it clichéd to say “everything” – but really it’s true, there is so much that can feed your creative soul if you can just find a moment to be still and absorb it. Colors, quotes, music, art, the flowers in my garden, product packaging, Pinterest and of course strong design and typography are just a few of the things that help to inspire me.

What goodies are on your wish list?
The one and only thing on my wish list right now is a pool. Being a business owner and a single Mom can make the summers a big challenge, it’s very hard to find the time to take family vacations or even day trips, so being able to go in the backyard for an hour or two each afternoon and spend time with my boys would be a wonderful thing!

Tell us something new happening with your business:
We’ve had a lot of exciting things happen this spring at Cocoa Daisy. We have partnered with Simple Stories to create an exclusive set of papers that are custom designed to coordinate with each month’s kit. These papers have 3x4 and 4x6 project life style designs on the front and amazing patterns on the back that can be used for any scrapbooking or crafting project.

We have also started a project life style kit that we call Day in the Life. Filled with the Simple Stories/Cocoa Daisy line, an exclusive set of journaling cards designed by Stephanie Wheeler, and an exclusive stamp set along with a bunch of other goodies.

In May we will be debuting our Project Art kit. It will include all the necessities that you will need to start your own art journal. With the purchase of the starter kit you will receive an introductory art journaling video presentation by Ronda Palazzari! Each following month we will have a new Project Art kit complete with a different mixed media item and other bits and pieces. Anna Bjorklund will show you some techniques on how to use this mixed media in your art journaling.

As a little girl the one thing that was always within Christine’s reach was a box of crayons and a sketchbook. Those little wax sticks of color and watching her Mother paint left no doubt that she would take a creative and artistic path in life. Being a business owner and the mother of two little boys keeps her life pretty busy, but she is passionate about finding time to be creative and to inspire others to do the same.


Behind the Brand is a new series of posts highlighting the people and companies who generously sponsor this site. For more information on sponsor opportunities check out my sponsorship page or email Katie.

27 thoughts

  1. Chris Wenzel

    2013-04-22 09:54:59 -0400

    I recently switched to Cocoa Daisy from another kit club where I was having issues getting the add on kits every month...I have to say I am SOOO PLEASED with the level of customer service and the ability to get add on's and ship items...KUDOS to Cocoa Daisy & Christine!

  2. Christine

    2013-04-22 10:17:19 -0400

    I have been a subber for almost 2 years. I compared the various clubs and Cocoa Daisy offers alot of value with great customer service. I hope you are able to ge a pool real soon :).

  3. Michelle L

    2013-04-22 11:16:04 -0400

    Love Cocoa Daisy and loved reading your story, Christine!

  4. Teri H.

    2013-04-22 11:43:13 -0400

    Ooooh...Project Art kit. That sounds something I could get into. :)

  5. Julia S

    2013-04-22 12:49:51 -0400

    Big kudos to Christine and her fantastic kits! Equally fantastic customer service too..keep up the great work!

  6. Kristy

    2013-04-22 12:52:13 -0400

    Thanks for the information on Christine at Cocoa Daisy! I am always looking for ways to support local businesses, and as a Grand Rapids resident, she's local! I'll have to check out her products...

  7. Ronda Palazzari

    2013-04-22 12:54:59 -0400

    Christine is such an amazing person and has flourished so much lately. Proud to call her friend and see so many great things happening for her.

  8. Georgia D.

    2013-04-22 13:00:00 -0400

    Thanks for sharing!

  9. jenr

    2013-04-22 14:09:06 -0400

    Just wanted to chime in and say I was a subscriber to CD for a while and it was great and Christine had great customer service. I cancelled only because I was concentrating more on PL and then they started Day in the Life. Got it last month and it was great. Congrats to Christine!!

  10. Marti Richards

    2013-04-22 14:14:05 -0400

    Christine and Cocoa Daisy are fabulous!! Thanks for giving her the well deserved spotlight!

  11. Carol mc

    2013-04-22 14:28:36 -0400

    Love the interview.

  12. Paula

    2013-04-22 14:37:00 -0400

    Thanks for sharing your story! Cocoa Daisy is a wonderful kit club!

  13. Karrie

    2013-04-22 14:42:42 -0400

    I'm such a big fan of CD, best club I've ever subbed to & I've been in several. I love the recent direction of the club too. It's nice to read about Christine. I hope you get your pool.

  14. Sherry C.

    2013-04-22 15:38:07 -0400

    Fun interview! I love CD and Christine!

  15. Jean Marmo

    2013-04-22 15:55:11 -0400

    Fun reading this!

  16. Anne-Marie

    2013-04-22 18:19:24 -0400

    I love my Cocoa Daisy kits and am so inspired by your story!

  17. Sharmaine Kruijver

    2013-04-22 18:23:50 -0400

    Christine is the best boss, a gorgeous person and the kits are amazing, month after month after month! I feel blessed to be a part of the Cocoa Daisy team and to call Christine friend.

  18. J3SS1C4

    2013-04-22 19:02:11 -0400

    I've heard of Cocoa Daisy before and never really knew what it was about... Checked out the site and there are some really awesome kits here! I especially like the Day in the Life kits... Too bad I do PL digitally!

  19. Lisa W.

    2013-04-22 22:07:49 -0400

    WELL first of all Christine YOU ARE VERY BEAUTIFUL...your story is so very inspiring. AND I had no NO idea you live in Michigan, AND that that's where all the work goes into Cocoa Daisy, now how cool is that....I live in Michigan too, forgot to say that:) Thank you for this, Ali's blog in one way or another just always ALWAYS makes my day! Thank you for that!!!

  20. lisa

    2013-04-23 04:41:07 -0400

    I love Christine so much, just the sweetest girl I know. I'm so lucky and proud to work for her. Just love these kits!! x

  21. Christine

    2013-04-23 10:01:01 -0400

    We had a screen-free week a couple of years ago in my family. Next week happens to be screen-free week. It was an interesting challenge.
    The fifth-graders at my school are showing signs of being "done" and wanting to leave elementary school asap.

  22. Christine Drumheller

    2013-04-23 10:45:53 -0400

    Thank you all so much! What sweet, encouraging words :) I am so thankful to have such amazing customers and a very special group of women on my Design Team, you all make my job a true blessing!

  23. Stephanie Wheeler

    2013-04-23 14:47:15 -0400

    So thrilled to be a part of Cocoa Daisy!

  24. young c

    2013-04-25 00:22:27 -0400

    Didn't even know they had changed ownership - thanks for sharing!

  25. Celia G

    2013-04-28 11:47:15 -0400

    Just joined the CD kit club. I'm so excited and can't wait to get my first kit. Now that I read the comments above I know I made the right choice!!!

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