New Lifestyle Collection Now Available

Today I'm excited to announce that a few lifestyle products have been added to my shop. 

My hope with these products is that they act as a reminder, a motivator, and as inspiration for you to live wholeheartedly, authentically, and to get your stories told in whatever form makes the most sense to you. 

You can see the full set of new products here

First up is the flat bottom tote bag shown in the top image using one of my favorite sayings, "our story is imperfect and awesome." Because it is

Next up is a "progress not perfection" tank. I'm wearing a large but could have probably worn a medium as well (I generally wear size 8 or medium). 

I wore this to Barre3 last week and was so excited. 

Next up is an "I am a storyteller" mug

We also have a "let the beauty we love be what we do" scoop neck t-shirt. I'm wearing a Large in this shirt and it runs big - a medium would have fit me better. 

A few months ago Katie and I were sitting here talking about an awesome video we had both seen on Instagram from Ian Barnard that talked about how "it's not the pen it's the practice." We both loved that concept so much that we translated it into a phrase that fits our overall memory keeping philosophy: it's not about the stuff, it's about the story. Such a great in-our-face reminder. The products are designed to support the stories. We are also offering a "stories matter" pouch

Please note that the pouch does not include the products but if you are interested they are all part of my Summer Shop Release

Last up is a Stories Matter t-shirt. This one definitely runs small. I'm wearing a XXL.

As always, thank you so much for the support and encouragement and for being a part of this community!

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16 thoughts

  1. Sumncsu says…
    08/22/2017

    Love them all especially the tank and the coffee mug!

    Reply 0 Replies
  2. clippergirl says…
    08/22/2017

    Hey Ali, is the "Let the beauty we love...." black shirt a cropped shirt? Or is it folded back in the pic descriptions. These all look so fantastic and inspiring!

    Reply 1 Reply
    1. AliEdwards says…
      08/22/2017

      It's not "cropped" but it is shorter than the others. It's a slouchy, wide shirt :).

  3. smultringunn says…
    08/22/2017

    Yaass I've been waiting for that tank! It'll be perfect for my snail-paced but no-less-awesome runs. :)

    Reply 1 Reply
    1. picki56 says…
      08/23/2017

      I call that my 'granny run' and they are just as awesome! :)

  4. simplyautumn says…
    08/22/2017

    So awesome!!! Love these. Can't wait to get mine.

    Reply 0 Replies
  5. Laurie_Anne says…
    08/22/2017

    Nice collection .... any plans for a line of fitness/wellness scrapping projects/kits? I would love something like that! Just say in'!

    Reply 0 Replies
  6. mtercha says…
    08/22/2017

    You look so radiant in these photos! You are lovely, Ali. Michelle t

    Reply 0 Replies
  7. KatieK_ says…
    08/22/2017

    Congratulations! All are so cool! Kudos to the team for making them happen!
    Just got inspired to coin a personal phrase to keep me going and keep perspective "progress is my story".
    Thanks for sharing.

    Reply 0 Replies
  8. CasieGutierrez says…
    08/22/2017

    Ali
    I love the tank and the coffee mug! And the pouch! Such a great reminder that it isn't about the stuff but the story!!!
    Casie

    Reply 0 Replies
  9. Rhondaraz says…
    08/23/2017

    How exciting this must be. I love to watch your growth and creativity blossom. Wonderful!

    What color is the tank? The pics if you wearing it -- looks navy, but the pic of it by itself looks black. Maybe my old eyes!! Thanks

    Reply 1 Reply
    1. AliEdwards says…
      08/23/2017

      It's really more of a dark grey - hard to get it just right in the photos.

  10. Untiedt says…
    08/23/2017

    Love this new line. Unfortunately, my favorite is the stories matter which only accommodates a medium size women. I'm tall, big boned, and need to loose a few pounds and would be nice to have fun tees too. Ali, I understand you are a small business so having a large range of sizes is not possible but I wanted to let you know I'm bummed out. I'm an XL so I was thinking of trying the tank in XXL but since sales are final I'm afraid it will be too small. I hope your line is successful for you.

    Reply 1 Reply
    1. AliEdwards says…
      08/24/2017

      We are looking into alternatives for that style in the future!

  11. GracyPavle says…
    08/24/2017

    Would love to stock them all..

    Reply 0 Replies
  12. JustinMarcus says…
    09/07/2017

    Love the coffee mug.Thanks for sharing.
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    Reply 0 Replies

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